'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even claiming that it is the second-most watched sport in the country behind cricket.
Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.
For the current generation, enchanted by the monarchy but unaware of its past, The Crown may well perform the role of a history textbook, notes Dhruv Munjal.
There is no one way to describe the 12 months that have gone by since India reported its first Covid-positive case on January 30, 2020.
'He just has to keep performing, and mustn't let this go to his head.'
Co-founders of India's latest unicorn expected Covid-19 to be a speed breaker; instead it accelerated sales. Cars24 now enjoys more than 90 per cent market share among all other similar online transaction platforms. Dhruv Munjal traces the birth of this used-cars platform.
Almost each of these companies has a different technology to show for the effectiveness against microbes.
Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.
23 Yards will include body wash, beard oil, shaving gel, deodorant and sanitizer.
The insatiable greed for money and power is too large, too repugnant to thwart. And no one epitomised that better than Harshad Mehta, notes Dhruv Munjal.
The Bad Boy Billionaires series has a lot in common: The three billionaires' hefty ambition, dangerous arrogance and untrammeled power, observes Dhruv Munjal.
From being exorbitantly priced to facing stiff competition, Harley was always going to find it tough to crack a market like India, says Dhruv Munjal.
Given the relative paucity of cricket this year, Test cricket has emerged as a healer for deprived fans, notes Dhruv Munjal.
Bhutanese brewery Serbhum is behind Kati Patang, a beer sold by Delhi-based Empyrean Spirits. Launched in Zesty Amber and Snappy Wheat variants in 2018, Kati Patang prides itself on being "brewed with the happiest water on earth".
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
'We can go with smaller ensembles -- even 15 or 20 creations from a designer.' 'We are keeping the focus squarely on quality over quantity.' 'India Couture Week is, after all, about the best of the best,' FDCI Chairman Sunil Sethi tells Veenu Sandhu
The cloud kitchen market in India will hit $1.05 billion by 2023. Just 13% of the total market has been utilised so far.
'Politicians's slogans on social distancing, showered like petals from their ivory towers, mock every single moment of pain and distress imposed on the vulnerable down below, at migrant labour stuffed like chickens on goods trucks, trying to get home at all costs,' observes Veenu Sandhu.
'The English Game could have been truly great -- a precious glimpse into how the game went from being played by just the rich to one being eventually dominated by the masses,' observes Dhruv Munjal.
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